Project Scope
- Product Design: Developed a mobile app for drivers and a web platform for customers.
- User Research: Conducted interviews and surveys to identify key needs and pain points.
- Prototyping & Workshops: Led workshops to validate and refine designs with stakeholders.
- Logistics Management: Built a platform with real-time communication and tracking to streamline operations.
I led the design process from research to implementation, ensuring the platform met the needs of drivers and customers, improving delivery efficiency and satisfaction.
“The Fleet Management System has drastically improved our delivery operations. The real-time tracking and seamless communication features have made a significant impact on our efficiency.”
— Stakeholder, Fleet Management System
Challenges
1. Fragmented Communication & Tracking
The existing system lacked real-time tracking and communication, leading to delays and operational inefficiencies.
Solution: We implemented an integrated communication system, providing real-time tracking and status updates for customers and drivers.
2. Driver Adoption
The previous platform was overly complex, leading to low adoption rates among drivers.
Solution: We simplified the driver interface, making it more intuitive and easy to use, resulting in higher engagement and adoption rates.
Design System
- Color Palette: High-contrast colors for optimal readability and accessibility.
- Typography: Clean, modern fonts ensuring clarity and responsiveness across devices.
- Component Library: Reusable buttons, forms, and icons for consistency and scalability.
- Iconography: Intuitive, scalable icons that enhance usability.
- Grid System: A flexible, responsive grid that adapts seamlessly across mobile and desktop.
This design system created a cohesive, scalable platform that supports both customer and driver needs, enabling growth and flexibility as the business evolves.
Solutions & Benefits
1. Real-Time Tracking & Navigation
Integrated real-time GPS tracking allowed customers to monitor delivery status, enhancing trust and transparency throughout the process.
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2. Seamless Communication
Direct communication between drivers and customers reduced miscommunication and delays, improving overall satisfaction.
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3. Intuitive Driver Interface
A simplified interface ensured that critical information was accessible without distractions, improving driver focus and usability.
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